Sunday, July 11, 2010

DEDUCTIVE DYNAMIC DESIGN by Deb Steege

Illustration by D. Steege

Lately, our design team seems to be working backwards. By that I mean we've been selecting one hard-and-fast visual element with loads of pop and personality to guide our design process. Of course, the client is always the one dictating the specific direction of our design compass. North, South, East, West, we'll go where ever they ask. "I want lighted platforms" the client said, "and can you make them a little unique?" she asked. "I also want the design to have a modern, chic-y, lounge effect." Off we went. Obviously, the lighted platforms were our jumping off point. Since the platforms were the primary design element she articulated - it would be the end point from which we'd be working backwards.

We decided building a series of 10' x 16' pure white wooden platforms and lighting each from the bottom up would create an interesting warm, chic illumination. Those lighted platforms dictated the rest of our design. To dial up the loungy notes we designed sheer white fabric cabanas and placed them on top of the illuminating platforms. Uber-cool. Pure white contemporary furniture awaited guests behind the parted cabana fabric. The custom cabanas provided an ideal enclave in which smaller groups could gather to share a drink and some conversation. Chrome spheres in an array of shapes and sizes, glowing white votive candles and smart accessory pillows completed the ultra-modern fabric cabana lounges.

Groupings of highboy tables with self-illuminating pedestals, transluscent wave walls, 12" internally lit chrome sphere chandeliers, and colored orchids in assorted clear glass containers were some of the other elements incorporated into the design to complete this chic, modern look. Each design detail sprang from the client's original request for a unique, lighted platform. More and more our design team is discovering that designing deductively is the most efficient way of producing dynamic design results.

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